Healthcare Cappelletti Rosanelli Dental Clinic
The team at Cappelletti Rosanelli wanted to rebrand their clinic, website and social media presence in order to communicate 3 key aspects: empathy, professionalism and express the desire of truly listening and understanding patients.
Website conversion rate from content marketing and SEO
Average organic views on our Instagram Reels
Average accounts engaged organically on IG every month
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Using social media marketing and branding, Prokope has been able to communicate our clinics's core value - empathy towards patients
"They have also successfully reached our audience and show them through different media who we really are, without filters."
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Never fear the dentist again!
In collaboration with the client team, we first developed a branding strategy and then created a social media content strategy in order to help overcome people's fear of visiting the dentist.
Branding
Curate a brand strategy and a website revamp that emphasises the empathy that the clinic's staff have towards their patiences
Digital marketing
Engage with our users through Instagram reels and monthly blog articles in order to incraese website visits and leads
Starting Point
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Challenges
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Branding and Web approach
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We curated the key brand elements (brand message, illustrations, fonts, brand colours)
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We produced image and video content to be used during the website revamp and social media launch
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We built a new website using the newly created brand and content
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We created articles on a monthly basis to increase the average time users spend on our site
Digital marketing approach
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Brainstorm the main content pillars and media channels that we wanted to tackle
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Apply the brand we created into any social media content
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Create blog articles and optimise the website's SEO to improve ranking
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Launch monthly social media campaigns to engage users
